He's responsible for thousands upon thousands of marriages, earning millions upon millions along the way.
Yet Markus Frind’s success can be boiled down to a simple formula.
Or, maybe it's the open feel of the site that welcomes folks of all loving beliefs to its folds.
The folks who run Fet Life, as well as many of its members, may cringe at joining the ranks of the dating sites listed here, as the alternative lifestyle social networking site makes a point of staying away from typical 'dating' searches and features found at the other websites on this list.
Despite the dominance of mobile in terms of visits, Frind says up to 60 per cent of the company’s “tens of millions of EBITDA” still comes from its website.
“Most people think it’s entirely free,” he says, “and it is—except for people who want to advertise jobs, and they make a lot of money from that.” For POF, this could mean finding ways to increase the number of users who upgrade to a paid account.
Meanwhile, POF’s chief competitor is a veritable whale by comparison: New York-based IAC owns popular sites Ok Cupid and Match.com, the online dating leader in terms of revenue, and now Tinder.
You’d be hard-pressed to find an industry more upended by the mobile revolution than online dating, and like that first fish out of water, POF will need to evolve to survive.
“Certainly,” he says, “it’s not equal to desktop yet.” And while overall revenue is hitting all-time highs, this year the number of people visiting the website began declining for the first time ever.
In fact, IAC’s free dating website, Ok Cupid, has caught up with POF on desktop according to web data firm Alexa (both are top-500 websites globally).
Ok Cupid offers a curious and fun mix of singles looking for all sorts of partnerships, and for whatever reason, it has attracted a significant number of polyamorous singles and couples looking for other folks to share their love with.