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"Now, people have access to dating apps, or they can reconnect with an old flame on Facebook — and some people are surprised that emotional cheating is actually a thing." Many cheating scenarios start innocently and spiral, she adds.One survey found that 76% of women thought it was cheating to send flirty texts, compared to 59% of men.

Chlipala says that she thinks cheating can be contagious, and you're more likely to do it if people around you are.

One expert we spoke to estimated that 25% of men and 14% of women cheat in a lifetime; another said they thought it was between 20-60% of couples in a lifetime.

So infidelity could happen to a small sliver or the majority of people — it's hard to say at this point.

Enhancing physical appearance: Making the effort to improve looks with a fitness regimen, new clothes, or make-up (for women) helps to keep a mate’s attention where it belongs. Rewarding your partner: It can be as simple as a small gift, a night out, or extra sexual attention.

It doesn’t have to be anything major, but it makes a huge difference in how connected your mate feels toward you.

Yesterday, Jesse James, also known as Sandra Bullock's ex-husband, tried to explain why he cheated, saying, "In general, both women and men cheat...

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