Initially releasing in the Russian market, the app was translated into English and released on the App Store in October 2014.
From that point onward, the center of Pure’s revenue generation shifted from Russia to the US.
And there is no dating service more alternative than Pure.
But the combination of its hook-up-focused pitch, stringent data privacy policies, and self-destructing profile posts makes Pure uniquely considerate to users in the dating space.
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Tantan, a Chinese Tinder clone that has the added bonus of censoring phrases like “hook up buddy” in the chat, sits in fourth place on i OS.
Though it is currently focused on the Chinese market, where Tinder can’t be used without a VPN due to its Facebook ties, Tantan could become a threat if it moved into the global market.
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