Her self-help book promises to hand women the key to "joint travel, candlelight dinners, a home in Europe" and a "comfortable life" in 90 days.Ponomaryova says that the industry has gone through trends.This is a world of dating agencies, psychologists, therapists, etiquette training and self-help courses, all geared towards the question of where to meet and how to keep foreign lovers.Many of the agencies also offer English language courses and translators to facilitate online communication.In many cases, the linguistic efforts are rewarded.
The economic slump has had an impact on the supply side too, as foreigners leave the capital in droves.
As the economic motivation to search for a partner abroad has weakened, most of the reasons for looking beyond Russia's borders are cultural, says dating coach and English teacher Svetlana Tolstykh, 40.
Tolstykh, whose agency "Here I Am" helps Russian women establish relationships with European men, said most of her clients were "mature" women who had already gone through a divorce or had been disappointed by their relationships with their fellow countrymen.
"Who the most desirable foreigners are, depends on fashion. Following an economic boom during Putin's first term, living standards have improved and many of the perks of living in the West are now on offer in Moscow too.
In a poll conducted in 2009 by Superjob.ru, one in four women aged 55 or older said she wanted a foreign husband.
That reputation persists today, and it is not wholly without cause.