Importance of updating web content


Humans are visual creatures hence what others see has an undeniable impact on our success.Images transcend language and words and allow for a greater understanding of whatever is being discussed.Fresh content could be a new page on your website or an edit to existing content.Frequently updating your site however does not guarantee a higher ranking on search results.Breaking sporadic information up into manageable cells drastically reduces visual clutter and confusion.

In such cases, it is better to work on improving the quality of your evergreen content by ensuring it is still relevant and accurate.Our minds react differently to visual stimuli because the human brain deciphers image elements instantly, while language is decoded in a linear, sequential manner taking more time to process.Studies tell us that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. The child looks and recognizes before it can speak” (Berger, Ways of Seeing, 1972).Check out this list of searches impacted by freshness.For news, sports, tech and lifestyle sites, there is no limit to the number of updates you can publish, and generally the more the better.Since first impressions are formed within seconds and since most of the information we consume and interpret is visual, quality design can make your site and your brand stick in the viewer’s mind as professional and credible.

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