I've already witnesses women saying one thing and chasing after the complete opposite and it simply goes back to the age old question: "What the hell do women want?" I think the study itself is confounded as it shows quantitave evidence that the majority of women go speed-dating to seek a long-term partner, but then rate the more sociosexual males higher.Participants went on a series of 3-minute dates and indicated whom they would like to see again.
Mind you, we're not going to get your adrenaline running 24/7 like those other guys but then again we won't treat you like second class citizens more often than not.
Consistent with parental investment theory, women, on average, tended to state an interest in long-term mating more so than men did.
This was only relative though: both men and women reported a desire for long-term mating, and most men in this dating context did choose a long-term mating orientation. Popularity was heavily influenced by easily perceivable physical attributes such as facial and vocal attractiveness, height, and weight.
The popularity of the speed-dater was also positively related to the choosiness of that speed-dater, although the correlation was only significant among men (perhaps due to the fact that women on average were choosier than men).
As the researchers note, this finding is consistent with the idea that highly popular people are thought to be more careful in their choices while unpopular people are thought to be more indiscriminative (see Penke et al., 2007).
However, those that do engage in such short-term relationships do admittedly flirt and grab women's attention in that 3 minute window better and perhaps this is the flaw of the study.