The poor boy doesn’t stand a chance once she pounces, charming him into a stupor of desire.
At least, that’s what people imagine happens when thinking of cougar dating.
He’s excited to be working in such a fun space where he can do real good for singles.
“We’re creating relationships between people, and the concept of that makes the dating industry stand out,” he said.
This was 2007, and there wasn’t a website that catered solely to cougar dating.
“At the time, it was massively underserved as a niche in online dating,” Mike explained.
“The benefit of the dating industry is vast, and it’s a continually changing space.” While Julia still stays involved with the site in an advisory role, James and Mike are currently the ones overseeing the day-to-day business.
She hangs back, fearful of being mocked or rejected.
“Boytoy, if you like.” This caught Mike’s attention.
He admired Julia’s motivation to remove the predatory connotations from cougar dating and normalize age-gap relationships.
Despite this stereotypical image, however, not all women are so bold a hunter.
The driven, confident, and seductive cougar is an endangered species rarely seen in the wild.
“So that’s why you join Toyboy Warehouse.” Julia Macmillan was in her early 50s when she decided to try online dating.