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Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.

One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.

If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.

Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.

That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Yet we need not be passive victims of our circumstances.

Knowing how your environment influences your mind-set, a quality known as ecological rationality, can help you make the choices that are best for you.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

One factor behind the substantial growth among younger adults is their use of mobile dating apps.

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